About Marketing Foundations and Strategies

This course provides a comprehensive foundation in essential marketing principles, beginning with an exploration of how marketing has evolved and the strategic frameworks that shape it today. Participants will learn to analyse a company’s structure, assess its long-term vision, and evaluate core competencies to pinpoint growth opportunities. Through competitive analysis, they’ll gain tools to identify key competitors and measure market intensity. The course emphasises customer-centric strategies for effectively reaching target audiences, with insights into consumer behaviour and decision-making biases. Finally, participants will explore the product lifecycle and various pricing strategies, including price discrimination, to maximise value and impact in the market.